Distribution Channel Mapping:

With our panel of experts from academia and the industry we will plan a structured approach for your product to reach the end user through various channels. We will not only plan your strategy but also help you in implementation of the plan.

Step 1: Planning the distribution channel Based on your target market, we will plan an optimal business format for distribution and sales of your product or service. The project will be handled by professional consultants with decades of experience in this field to establish a clear path ahead. The report will contain options of retailing, e-commerce, wholesaling, franchising, etc and the entire supply chain management system. It will also contain details of the channel flow, efficiency analysis, gap analysis and options of vertical integration.

Step 2: Implementation of strategy In this step our team will leverage its network of retailers, wholesalers and other distributors to optimally reach your product to the shelf. This will help you better retain your channel power and manage conflicts as we would be dealing with these parties on many products and services. We will also look at getting you certain strategic alliances, advice you on legal constraints and also provide you solution for point of purchase advertising. This way you get all the benefits of hiring a distributor without losing a large portion of margin.


Point of Purchase/Influence (POP) Advertising:
 

Mass media advertising today has become a clutter and creates very low recall. With so many brands and products advertising simultaneously it is difficult for a consumer to remember or retain an ad seen in a newspaper/magazine, heard on radio or enjoyed on television. It is more important to be present in the consumers view at the right time and right place.

This is why POP advertising is crucial to the success of any marketing campaign. Capturing the attention of a consumer with a message or story board is definitely easier than having the most creative packaging once he is inside the store. The other advantage is that you get a highly concentrated and captive target audience giving you a higher chance of conversion. POP advertising today is the economic and focused form of advertising because of the following:

• Limited space → reduced clutter
• Highly focused target audience
• Low turnaround time of purchase
• Immediate product interface
  
   

Event Sponsorship & Associations:

The event and entertainment industry of today is a 2000 crore industry and growing at a fast pace. Though some brands are apprehensive of using events as a medium of marketing, others have adopted it as their primary and sole marketing strategy. We will help you identify events that perfectly match your target audience and highly customize the association to ensure that the objective of your brand or product is met. The objective can range from brand awareness, sales, footfalls, conversions or any other objectives you might set out for the event.
 
The main advantages of associating with events are:

• Comes with an aggressive marketing and PR plan.
• Builds a brand connect or association with music, corporate, etc.
• Focused audience with constant brand positioning.
• Database building and networking.
• Highly customizable and differentiating solutions.

We offer you many different events like school events, college events, corporate workshops and seminars, in house events in companies, musical concerts and events, exhibitions and conventions, trade fairs, award ceremonies, literary events and much more.


Global Speaker/Trainer Liaison:

We have a huge network of Indian & International speakers & trainers across the globe, who are specialists in their domain and can deliver excellent talks or training sessions to your employees/students. The advantage in utilizing our services in this particular field is our network, credentials and experience in organizing such events.

 
Such events act as great learning tools as well as employee engagement built into one. Such eminent personalities can be invited for key note addresses, training sessions, special guests at events and also special consultation projects.

Our network includes personalities from all walks of life such as corporates, management gurus, academia, sports personalities, spiritual speakers and many others.